Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through our world renowned retail partners which include Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.
21st Century Leaders Foundation was founded by Charlotte di Vita in 2003 when she was appointed Goodwill Ambassador to the Nelson Mandela Children’s Fund. The 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.
About Us
Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through our world renowned retail partners which include Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.
21st Century Leaders Foundation was founded by Charlotte di Vita in 2003 when she was appointed Goodwill Ambassador to the Nelson Mandela Children’s Fund. The 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.
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Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.